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Crux Leadership Attended Google Next ‘22 and Shares Their Predictions

2025 is two years away–what can we accomplish by then?

This year’s Google Next conference opened up this past Tuesday with a keynote address, followed by the Google team’s predictions for the state of the cloud and those who use it by 2025. 

After attending the event, our leadership team also shared their predictions for what they see happening by 2025.

But first, here are Google Cloud’s predictions: 

  1. Developers who start with neuro-inclusive designs will see a 5x growth in user adoption. 
  2. 4 out of 5 enterprise developers will use curated open source. 
  3. 90% of security operations workflows will be automated and managed as code. 
  4. AI will be the primary driver for moving to a four-day workweek. 
  5. 90% of data will be actionable in real-time using machine learning. 
  6. The barriers between transactional and analytical workloads will disappear. 
  7. Over half of cloud infrastructure decisions will be automated based on an organization’s usage patterns. 
  8. 3 out of 4 developers will lead with sustainability as their primary development principle. 
  9. Over half of all organizations using public cloud will freely switch their primary cloud provider as a result of multicloud capabilities available. 
  10. Over half of business applications will be built by users who do not identify as professional developers today.

So what does the Crux team see for 2025 in the cloud industry? 

“Each cloud provider will drive their own ecosystem with integration technology. Data will become much more usable through standardized data marketplaces.”

- Ivan Batanov, SVP of Engineering 

“Cloud goes from an IT solution technology and just another platform to manage to a strategy for enterprises to mitigate different business and operational risks. It becomes a key driver of business agility, velocity, and resilience. This means it becomes integral to the business strategy and core competency of an enterprise.”

- Anand Atre, Deputy Chief Security Officer

“Cloud adoption among business-critical functions in the enterprise will become mainstream, with an increasing number of legacy applications migrated to cloud native architectures. This will drive an explosion of opportunities to monetize core business data by packaging and exchanging external data products between market participants. The core challenges facing both data producers and consumers are common exchange formats and patterns, data model inconsistency, and data observability.”

- Dan Lynn, SVP of Product 

"Trend for modular, interoperable digital innovations, each targeting a very specific data problem, rather than an average solution to multiple challenges. We already see this with companies target data observability, transformations, entity resolution, etc. The key paradigm is providing a world-class solution to a specific job to be done and successfully integrating it into the overall cloud ecosystem."

- Olga Convey, Senior Director of Product Management 

“The enterprise-style holdouts will adopt cloud services. Just like how computing and storage do not require thought for users anymore, access to data will become the same. The mechanics of accessing will be templatized.”

- Ryan Haggerty, Director of Innovation Engineering 


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