Charting the next frontier in external data integration

In mountaineering, the “crux” refers to the most challenging stage in the ascension to the peak. Overcoming the crux is essential to reaching the summit.

Crux team NEW 2022 rev1

Our mission

We believe that data-driven companies have the power to change the world; external data integration shouldn’t be the obstacle. As external data grows in volume and importance to a companies’ data driven strategies, so too have grown the frustrations associated with working with data at scale.

Crux was founded in 2017 with the sole mission to accelerate data integrations from external sources by removing the data engineering, operations, and wrangling obstacles. Our team brings together data experts, industry veterans, and entrepreneurial builders with a common goal to build technology solutions that eliminate data bottlenecks.

active data pipelines
data sources
Management 2color
$160 million+
in funding
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Our leadership

Will Freiberg
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Will Freiberg is CEO at Crux, the leading external data integration platform. He is a technology executive, entrepreneur and investor in enterprise applications, data infrastructure, and AI/ML spaces. Most recently, he was Co-CEO at D2iQ (formerly Mesosphere), a platform that simplifies and automates the difficult tasks needed for enterprise Kubernetes in production at scale. During his six-year tenure at D2iQ, he held various leadership positions and led the company through hypergrowth as it helped define the cloud-native container industry.

Will started his career as an analyst at the Bank of New York Mellon. He was also Founder and CEO of eCommerce startup Tipping Basket, and worked in the Venture Capital and Technology Practice of Gunderson Dettmer, as well as the M&A Group at Simpson Thacher & Bartlett LLP. Will is currently a CEO mentor and an early-stage investor in a variety of new technology spaces, acting as an advisor to Iterative.ai and a Board Member at Trilio. He is also an investor in Pinecone.ioMosiac ML and Big Eye. He holds a BS from the University of Pittsburgh and a JD from Columbia Law School.

Patrick Ball New
Patrick Ball
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Patrick brings 23 years of experience in enterprise software sales and marketing. He has led multiple sales global sales organizations and been a part of three successful IPOs.

Most recently, he was Chief Revenue Officer at Privitar, where he led all Global GTM Revenue teams, including Field Sales, Pre-Sales, Customer Success, SDR, Demand Generation, Partners, Sales Enablement, and Value Realization (80+ headcount).

Earlier in his career, Patrick held sales leadership positions at BMC Software and BladeLogic, led all GTM efforts and launched a new software product line at Moxie Software, and led sales for the Western Region at Cloudera.

Patrick helped Cloudera grow from $10M ARR to $250M, scaled the sales organization by 5x during his four years, and was a key driver in helping grow company bookings 100% year over year. He also worked at NextLabs, where he ran all revenue functions and launched global partnerships with SAP, Siemens, Microsoft, and the leading Big 5 SIs.

Patrick holds a bachelor’s degree in Business Administration from the University of Southern California.

Tina Figueroa
Tina Figueroa
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In this role, Tina Figueroa is leading all aspects of HR and Recruiting applying her extensive talent strategy experience to help Crux advance its hypergrowth while maintaining its strong organizational culture and values.

Figueroa has a proven track record of driving hypergrowth at SaaS companies by partnering with the executive team, and she has repeatedly played a key role in defining organizational strategies and ensuring successful execution. Most recently, she served as EVP & CPO at Deep Labs. Previously, Figueroa was CPO at Appriss (acquired by Equifax), Kyriba, and AdColony (acquired by Digital Turbine). Prior to that, she was Vice President, Talent (People) and Administration at Cornerstone OnDemand.




Gregg Holzrichter
Gregg Holzrichter
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Gregg is a results-oriented senior marketing executive with extensive experience and a history of global leadership roles in large enterprise, pre-IPO, and start-up marketing organizations. Crux is Gregg’s seventh startup of his career, and he has previously worked at VMware during its hypergrowth and IPO period, Hazelcast, a real-time data provider, and Aporeto, acquired by Palo Alto networks. 

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Ivan Batanov
SVP Engineering
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Ivan joined Crux Informatics in July 2022 as SPV Engineering to lead the global engineering organization and help drive Crux's next stage of product development. Prior to joining Crux, Ivan was SVP Engineering at Tealium - a leading marketing technology SaaS provider, and a CTO of  Kyriba - the global leader in cloud treasury and finance solutions, delivering mission-critical capabilities for cash and risk management, payments, and working capital solutions. Previously, he served as VP of Engineering at ServiceNow through revenue growth from $100m to $1b and IPO. He held senior leadership roles with Yahoo! and the Windows Azure team at Microsoft.

With over 25 years of industry experience, Ivan is an accomplished technology expert, strategist, and software development executive, he brings a blend of vision, leadership, execution, and technical expertise. He has held positions at Hewlett-Packard, Earthlink, and USWeb/CKS, and is an author of a number of patents.

Ivan studied Computer Science at the University of Sofia and holds an MBA from the University of California–Irvine.  In his spare time, he is an avid competitive sailor and wine enthusiast.

Dan Lynn
Dan Lynn
SVP Product
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Dan is a serial startup founder and a Techstars graduate, bringing two decades of experience building data-centric software businesses. Dan joined Crux from Precisely, where he led product strategy and user experience for a complex portfolio of products in the data integration, data quality, data governance, and master data management markets.

Prior to Precisely, Dan led product and engineering at Hitachi Vantara, launching several new products in the industrial Internet-of-Things and cloud-native verticals. Previously, Dan was also CEO at AgilData, a high-performance structured streaming data management company, and founding CTO at FullContact, an enterprise identity resolution platform.

On the side, Dan invests in and advises early-stage companies on product and technology issues.

Our board

Will Freiberg
CEO, Crux Informatics
Darren Cohen
Partner, Goldman Sachs Principal Strategic Investments
Bob Diamond
Former CEO, Barclays
Jeff Wecker
CTO, Two Sigma
Brad Olson
CFO, Two Sigma
Larry Leibowitz
Crux Advisor and Former COO, NYSE Euronext
Robert Hengartner
Managing Partner, Woodbridge Investments

Our investors

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