Marketing Analytics is a Strong Use Case for External Data Integration
On September 28, 2022, Snowflake released their inaugural Modern Marketing Data Stack Report and named Crux as a leader in the Identity & Enrichment category.
Snowflake’s data-backed report identifies the best solutions used by Snowflake customers to show how marketers can leverage the Snowflake Data Cloud with accompanying partner solutions to best identify, serve, and convert valuable prospects into loyal customers. The company analyzing usage patterns from a pool of nearly 6,000 customers and identified key technology considerations of organizations building out their marketing tech stack. This includes the Identity & Enrichment category Crux was named in.
According to Snowflake’s report, “the true value of this category lies in the breadth of the data providers available and the diversity of their datasets,” and we agree. Our team has built 25k+ and counting data pipelines that scale with you. We deliver both public and private third-party datasets, and also provide data monitoring, validation, and transformation services alongside 24/7 support from our global operations team.
Snowflake has specifically honed in on the first portion of our service offerings. From June 1, 2021 to June 1, 2022, Crux ranked in the top 20 of Snowflake’s Marketplace Partners. Snowflake customers are able to access Crux’s depth and breadth of data providers via their Marketplace, providing a seamless experience for marketing users.
Enriching critical business decisions with external data isn’t limited to your finance or people teams. Marketing is a prime vertical for external data integration. It can supplement your current metrics on advertising and marketing investments, and customer sentiment and experiences.
“We’re proud Snowflake has identified Crux as a leader in their inaugural Modern Marketing Data Stack report,” Will Freiberg, Crux CEO said. “Our organization makes the customer journey to data-driven marketing a priority by streamlining the external data onboarding process from end-to-end, and then continuing to maintain excellent data pipelines and services beyond.”
To learn more about this recognition, you can read the official press release here, or download Snowflake’s full report.