Crux Makes Dealing With Schema Changes Easy
Getting external data ready for analytics and data science is complicated. You can spend hours sifting through reference specs trying to find the...
2 min read
Crux
Jan 16, 2020
Crux’s mission is to help data flow efficiently between data suppliers and data consumers, and we look to highlight major trends and developments impacting both parties. Today’s spotlight features GfK. Our Q&A was conducted with Cedric Mertes, Commercial Director of GfK Boutique.
GfK stands for “Growth from Knowledge,” and this credo exemplifies how the company has served its clients over the past 85 years. GfK, a leading market research firm, tracks point-of-sale data at the most granular, SKU level from retailers, resellers, carriers, value-added resellers and distributors in over 75 countries on a weekly and monthly basis, giving clients the information to grow their businesses.
GfK works with a range of clients, from manufacturers, to retailers, hedge funds, investment managers. GfK Boutique works directly with the investment managers, all primarily in Tech and Consumer Durables segments, including:
Many of our clients have new data analyst teams that prefer an FTP feed that allows them to manipulate the data themselves. Given the number of alternative data sets that have come to market over the years, we recognize many of our clients are looking to ingest as much raw data as possible.
However, given the continued demand for GfK’s traditional fundamental products and analyst support, GfK has partnered with Crux to expand its resources to support additional delivery mechanisms, rather than shift resources from its traditional products; Crux has been instrumental in allowing GfK to better serve its clients.
By partnering with Crux, GfK is able to work with additional clients on a platform that is already built out, which eliminates the onboarding process and all the accompanying frustrations.
Working with Crux has been an excellent experience thus far! The team is extremely diligent, responsive and timely throughout the data onboarding process. All forms of communication were clear and concise. GfK has an extremely granular data set and a large quantity of files, which can be challenging to traditional clients. Crux has been able to eliminate that challenge and streamline the process. GfK will be launching new products outside of the consumer/tech industry and looks forward to working on additional datasets and clients with Crux in 2020!
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