Industry Insights & Trends

Beyond Ticket In, Ticket Out: How Crux Delivers True Model Ready Data

Operational Alpha:
The Key to Success in 2025

Zeke Silva
In my 20+ years leading support teams, I’ve seen just about every flavor of service model out there. From the rigid “ticket in, ticket out” queues to highly reactive, firefighting-style operations. But here at Crux, our Data Operations & Technical Support Engineering model is something entirely different.

While we have the same foundational tools you’d expect like Zendesk, Jira, and Slack; the way we work, think, and prioritize is nothing like a traditional help desk. That’s because the stakes are higher. Our mission is clear: ensure data is delivered on time, every time, and ready for action.

The High Stakes of Data Delivery

Our clients don’t just “consume data.” They depend on it to power models, trading strategies, and reports that can move markets. Timeliness and accuracy aren’t nice-to-haves - they’re contractual expectations.

With thousands of pipelines running daily and millions of rows of data flowing through our systems, even a single delay or error in a critical dataset - like end-of-day pricing - can ripple downstream into costly outcomes. This is why we’ve built a proactive, process-driven support operation that’s anything but business as usual.

Why Context Date Resonates

Venkat Konatalapalli’s recent post on context data, ”How Do You Know Your Market Data Is Ready To Launch” - calls out the seemingly small but critical detail that ensures data aligns with the right day - touches on something that is central to our daily work: data quality and delivery are inseparable.

It’s not enough to receive a file on time. If the context date is wrong, stale, or misaligned, you’re flying blind, and no one in this business can afford that. Our teams are not just checking boxes; we’re validating that what’s delivered is exactly what the model expects, when it expects it.

Driving Efficiencies While Maintaining Excellence

One of the things I’m most proud of in my time at Crux is how we’ve managed to reduce inbound ticket volume while increasing our delivery reliability. We’ve done this by:

  • Automating repetitive checks so human effort is focused where it matters most.

  • Creating feedback loops between Data Ops and Engineering to address root causes, not just symptoms.

  • Building a culture of ownership, where every team member understands the business impact of their role.

  • Thinking beyond the quick fix - we don’t just open a ticket, patch the problem, and close it. We’ve developed a mindset of asking: “What needs to happen to ensure this doesn’t fail tomorrow, next week, or next month?” This approach has dramatically reduced repeat issues and strengthened the overall client experience, as the team takes true ownership in enhancing the total delivery process.

Efficiency and quality aren’t trade-offs for us, they’re parallel priorities.

The Leadership Mindset Behind the Model

Leading a team in this environment requires more than technical skill. It demands adaptability, clear communication, and a bias for action. Over time, I’ve learned that great support teams are built on trust, and trust is built on consistency. At Crux, that means:

  • Setting clear expectations with clients and internal stakeholders.

  • Empowering the team to make quick decisions in high-pressure moments.

  • Celebrating wins from hitting SLA streaks to preventing major issues before they happen.

At the end of the day, delivering model-ready data isn’t just about the data.  It’s about making sure it’s ready when it matters most. Smart decisions start with ready, reliable data.

Closing Thought:

Data might be our product, but confidence is what we aspire to deliver. Every context date validated, every SLA met, every client expectation exceeded, that’s how we measure success.

And in this business, success means giving our clients the certainty they need to make their next move.

Contact us 👉 here or schedule a demo directly to learn how Crux can help streamline your external data operations.

About the Author

Zeke Silva joined Crux in January 2025 after a successful exit from his previous company. Over the course of his career, he has worked for both small startups and large global brands, from Insightly CRM to Intuit and Apple.

What Zeke is most proud of, however, is where his journey began: at a small Southern California burger stand called In-N-Out Burger. Like many 16-year-olds, Zeke wanted a car, and his parents insisted he get a job to earn it. What started as a part-time gig turned into a 13-year career, culminating in managing one of the company’s high-volume, family-owned restaurants.

In-N-Out’s commitment to “quality you can taste” and “cleanliness you can see” became more than just a company motto, it became a personal standard. Those values, combined with the love and work ethic instilled by his parents, shaped Zeke into an empathetic yet strategic leader who is focused, decisive, and committed to keeping the human element at the heart of every decision.

Conclusion
As we look to the future, Crux remains at the forefront of data innovation. By streamlining integration, expanding access to alternative data, prioritizing governance, and driving sustainability, we’re empowering businesses to make smarter, faster decisions.

2025 is shaping up to be a transformative year, and we’re excited to continue helping organizations unlock the true value of their data. Whether you’re looking to optimize your current processes or explore new opportunities, Crux is here to help you succeed.
Explore Crux’s offerings today and see how we can empower your data-driven decisions.